Different elements of digital / online marketing

digital-marketing In last few days I met many people asking for online business development tools. Few of them already have a website, they just wanted to know if there is something online which can just boost their sales. So, first of all, its important to understand that digital market growth is very slow. You can’t boost your sales over nights. But, it’s also true that it’s permanent. It takes lot of efforts for you to reach up to that position, once reached it doesn’t remain the problem. There is no such tool to boost sales or to get more visitors. Actually it’s a process. Process is like this, first you need a website or a virtual office where visitors can come to contact you, then the next step in this process is you need more visitors, if there will be more visitors then you will get more leads and if there are more visitors so finally there will be more conversions turning into more sales and more profit. So, once you have got a website, below are the various methods of digital marketing which you can go for:

  • Search Engine Optimization (SEO):

SEO is a process of making your web pages or your website search engine friendly. Like when you start a business, you tell about it to your friends, you publish few ads in magazines etc., you get referrals and so on. In the same way we make others aware about your virtual office in the digital market. It includes various tasks which help in rank up your website in search results. This helps you in getting more traffic to your website.

  • Social Media Marketing (SMM):

SMM is another platform to interact with the audience. Examples of SMM are Facebook, Twitter, Instagram, LinkedIn, Google+ and lot more. This is a place where a large number of audience is available. Its very easy to interact with them here. From here a business may drive a large traffic to its website. It also helps in building customer loyalty.

  • Search Engine Marketing (SEM):

Millions of websites are there on internet. And, its not easy to get your website in the top search results. It takes efforts in getting your website in top 300 positions. So, here SEM is something which makes it easy for your website to bring at the top position. Its paid adverting but as for a new business, its effective to get more visitors to your website.

  • Reputation Management:

Online Reputation Management itself is a process which includes many different things to build your positive reputation digitally. Its simply a process where we work on creating a positive relation of your business with the people around.

  • Blog:

Every time people do not look for something to purchase online. Many times they even want to get some information. So, blogging is a great way to spread information to the world and to connect with the people. You can also post news and updates about your company or your business in your blog.

  • Email Marketing:

Email marketing is a wonderful method of spreading news, update, a new discount or offer to the mass audience in just one click. You don’t need to put much efforts here. You will only need to put efforts to create a mailing list. But, you don’t need to wait for 100 or 1,000 or 10,000+ subscribers in order to start email marketing. You can even start it with 10 subscribers, it keeps on increasing.

  • Video Marketing:

You must be aware about YouTube. I believe I don’t need to introduce what YouTube is but still YouTube is the world’s 3 most visiting website after Google and Facebook. Basically, YouTube is a video sharing platform. Through video marketing you can connect to a large number of audience. And, here there are highly chances for you to go viral.

  • Branding:

Branding includes almost everything. Branding means turning your business into a brand through the use of various digital marketing tools. Today people run behind brand, so even you may want to develop your brand.

CONCLUSION:

  • Success of your business over internet is slow but it’s permanent.
  • Here, first you need to build trust, then you generate revenue.
  • There are various methods available for growing your business digitally.
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Got any question ? Do ask. Submit your question in the comment box below or you can directly mail at alkesh@digihost.in. Thank you for reading.